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Customer Sentiment Surveys & Analysis

What is a Net Promoter?

Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience the world round.

A horizontal NPS scale from 0 (Not at all likely) to 10 (Extremely likely), showing Detractor (0-6), Passive (7-8), and Promoter (9-10), with the net promoter score program formula: % Promoters - % Detractors = NPS.

Why Net Promoter?

  • NPS shows the perception of the company, product, or brand
  • NPS is a leading indicator of growth
  • Loyal, passionate customers stay longer, spend more, contribute ideas, and sing the praises of the company to family, friends, and colleagues
  • Allows company growth by enriching the lives of customers and employees
  • When NPS is done right, you leave the competition in the dust

CUSTOMER NPS PROGRAM

  • Survey your customers annually to determine their perception of your company
  • Track results year over year to determine trends
  • Receive a report detailing the results and providing recommendations for improvement

EMPLOYEE NPS PROGRAM

  • Survey your employees semi-annually to determine their perception of the company or product
  • Track results in aggregate from each survey to determine trends
  • Fully anonymous – results are grouped so that employees can be honest

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